Urbanum, Inc. Cookie Policy
Effective as of 01 January 2025
This Cookie Policy (the “Policy”) describes how Urbanum, Inc. (“Urbanum,” “we,” “us,” or “our”) uses cookies and similar technologies on our commercial real estate market data platform and websites (collectively, the “Services”). Its purpose is to provide clear information about the types of cookies we use, why we use them, and how you can manage your cookie preferences.
1. What are cookies?
Cookies are small text files that are placed on your device (computer, smartphone, or tablet) when you visit a website. They help the website or service recognize your device on subsequent visits and remember important information that improves your user experience (for example, your preferences).
For more information about cookies, you can visit: www.allaboutcookies.org
2. How do we use cookies?
We use cookies to make our Services function properly, improve your experience, and to help us analyze how our Services are performing. Cookies can also be used to show you relevant advertising. We use two broad categories of cookies
a) Strictly Necessary Cookies
- What are they? These cookies are essential for you to be able to use certain features of our Services, such as accessing secure areas, logging in, and making payments.
- Why do we use them? Without these cookies, we cannot provide the requested Services. You cannot opt out of these cookies because our Services cannot function without them.
b) Optional Cookies
Optional cookies can include first-party cookies (set directly by Urbanum) or third-party cookies (set by our service providers or partners). We use these optional cookies to improve performance, enhance functionality, and display targeted advertising. You can choose whether or not to allow these cookies.
Cookie Type | Purpose |
|---|---|
Performance Cookies | These cookies collect information about how visitors use our Services. They help us measure how often our pages are visited, the paths visitors take, and whether users open our email newsletters. By doing so, they help us see how our Services are performing, and whether we can make improvements. |
Functional Cookies | These cookies remember choices you make (e.g., your preferred language or region). They enable us to personalize your experience and improve usability. If you disable these cookies, some of our Services’ features may not function correctly or remember your preferences. |
Targeting or Advertising Cookies | These cookies are used to deliver advertisements that are more relevant to you and your interests. They help us and our partners measure the effectiveness of ad campaigns. They also limit how many times you see an advertisement and may log that you have visited our Services. If you do not allow these cookies, you will still see advertising, but it may be less relevant to your interests. |
3. Options for managing cookies and interest-based ads
a) Web browser settings
Most web browsers let you manage or delete cookies through their settings (e.g., under “Help,” “Tools,” or “Preferences”). If you choose to block or delete cookies, some features of our Services may not function correctly. For more details, please visit: www.allaboutcookies.org
b) Mobile device settings
Your mobile operating system may provide options to limit interest-based advertising or reset your mobile advertising ID. Refer to your device’s settings for instructions (e.g., “Allow Apps to Request to Track” on iOS or “Opt out of Interest-Based Ads” on Android).
c) Interest-based advertising
If you prefer not to receive tailored advertising, you can usually opt out via your browser’s or device’s settings, or by using recognized industry opt-out mechanisms (such as www.aboutads.info or www.youronlinechoices.com in certain regions). Keep in mind, you may still see ads, but they may be less relevant to you.
4. Updates to this Policy
We may occasionally update this Policy to reflect changes in our practices, technologies, legal requirements, or other factors. When we make material changes, we will notify you by displaying a prominent notice on our Services or contacting you by email, if appropriate. The “Effective as of” date at the top of this Policy indicates when the latest updates were made.
5. How to contact us
If you have any questions or concerns about this Policy, or if you would like to exercise any of your rights regarding personal data, please contact us at:
Urbanum, Inc.
7260 W Azure Dr, Suite 140-375
Las Vegas, NV, 89130
USA
Or email us at: privacy@urbanum.com
How we ask, and how you change it
Strictly necessary cookies are set because the Services cannot work without them. Every other cookie is set only after you allow its category — we do not treat continued use of the site as permission. Until you choose, nothing optional is stored.
You can change your choice at any time through Cookie preferences in the footer of any page. Withdrawing permission is as easy as giving it, and takes effect immediately.
If your browser sends the Global Privacy Control signal (Sec-GPC), we treat it as an instruction to decline optional cookies and do not show you a banner.
You can still override it from Cookie preferences if you want to.
The cookies we actually set
Name | Category | Purpose | Duration |
|---|---|---|---|
urbanum_session | Strictly necessary | Keeps you signed in. Without it you would have to log in on every page. | Session / until sign-out |
um_consent | Strictly necessary | Remembers the choice you made here, so we stop asking. | 13 months |
_ga, _ga_* | Analytics | Google Analytics. Tells repeat visits apart so we can see whether a journey was finished. Set only if you allow analytics cookies; if you decline, Google Analytics is never loaded and these are never created. | Up to 2 years |
um_nearest_market | Functional | Remembers which market to open when you arrive, so we do not look it up again. Set only if you allow functional cookies; the site works without it. | 24 hours |
This list is the complete set. If we add a cookie, it appears here before it is set.